Swarovski, the well-known jewelry brand, has recently launched its latest campaign entitled “Metamorphosis,” which is set to highlight the incredible transformative power of crystals and encourage joyful self-expression. The campaign, creatively directed by Giovanna Engelbert and expertly captured by photographer Steven Meisel, has truly brought this vision to life. Adding to the campaign’s allure, celebrity makeup artist Pat McGrath has contributed her unique styling choices, adding an extra touch of magic.
The heart of the Metamorphosis campaign lies in its portrayal of “otherworldly creatures,” representing Swarovski’s Florere, Idyllia, Gema, Dextera, and Millenia jewelry collections. Through McGrath’s artistic vision, these creatures have been transformed into tropical flora and fauna, showcasing them in a whole new fantastical light. This visionary approach aims to emphasize Swarovski’s unwavering commitment to joyful extravagance and the wonders of the natural world.
In order to bring Swarovski’s jewelry designs to life, Steven Meisel has captured them in four captivating portraits. Each portrait embodies the essence of a specific creature, namely the Butterfly, Parrot, Pineapple, and Turtle. Through these stunning portraits, Swarovski aims to highlight the beauty and opulence of these creatures, effectively portraying the transformative power of crystals.
Furthermore, the Metamorphosis campaign draws inspiration from Swarovski’s Austrian heritage, specifically the enchanted garden rooms created by Empress Maria-Theresa at Vienna’s Schönbrunn Palace during the 18th century. These garden rooms served as a muse for Giovanna Engelbert, who explains that they were home to fantastical elements. The murals depicting exotic flora and fauna from around the world found within these rooms inspired the enchanted crystal garden concept showcased in the Metamorphosis campaign. The goal is to create a world that doesn’t exist in nature but still evokes immense joy and wonder.
Swarovski’s Metamorphosis campaign is a testament to the brand’s dedication to pushing creative boundaries and embracing the transformative power of crystals. Through the collaboration of esteemed talents such as Steven Meisel, Pat McGrath, and Giovanna Engelbert, Swarovski has successfully created a captivating campaign that proudly showcases the brand’s unique vision. Through the portrayal of these otherworldly creatures and their fantastical transformations, Swarovski invites individuals to celebrate their own joyful self-expression and embrace the magical allure of crystals.
Useful Links:
1. Swarovski Official Website
2. #Metamorphosis Campaign on Vogue
