Swarovski, the world-renowned Austrian crystalware group, has made a significant and historic decision by appointing Alexis Nasard as its new CEO. This move marks the first time in the company’s 127-year history that a member of the founding family will not be leading the organization. Nasard will be taking over from Michel Molon, who has been serving as the interim CEO since October of last year.
The change in leadership comes after the resignations of former CEO Robert Buchbauer and CFO Mathias Margreiter, both of whom were from the Swarovski family. In a surprising move, the company announced that it was actively seeking an executive from outside the family to lead Swarovski, signaling a shift towards a more diverse leadership structure. Molon, who has been at the helm for the past nine months, will now assume the position of chief commercial officer.
Nasard brings a wealth of experience to Swarovski, having previously worked as a senior business advisor at McKinsey & Company. He has also held successful leadership roles, including managing director of Procter & Gamble from 1992 to 2009 and CEO of Bata from 2016 to 2021. In addition to these executive positions, Nasard has served on the board of Salvatore Ferragamo and advertising agency BBH. He was the CEO of Kantar from December 2020 to June 2021 and held the role of president of Western Europe for the Heineken Group from 2010 to 2015.
Luisa Delgado, the chair of Swarovski’s board of directors, expressed her satisfaction with Nasard’s appointment, emphasizing the importance of establishing a sustainable governance model through the appointment of Swarovski’s first external CEO. Delgado believes that Nasard’s experience and transformative leadership style make him the ideal person to guide Swarovski in preserving its luxury heritage while navigating its business transformation.
Nasard is set to officially assume his role as CEO on July 4 and has already outlined his intentions to elevate Swarovski’s brand profile and increase its visibility. He recognizes Swarovski’s status not just as a luxury brand, but also as a cultural icon with a unique business model encompassing jewelry, design, fashion, and entertainment. Nasard is particularly excited to collaborate with Giovanna Engelbert, Swarovski’s creative director, in implementing the company’s transformation plan.
However, this transition from a family-run company to a more corporate structure presents challenges for Swarovski, especially considering the disruptions the company faced during the pandemic. The company had to close 3,000 of its 9,000 global stores and experienced job losses at its Austria headquarters.
Established in 1895 by Daniel Swarovski, who invented a machine for transforming glass into diamond chips, Swarovski has become synonymous with luxury and craftsmanship. The company’s commitment to excellence has been instrumental in its success over the years. Swarovski’s operations in Russia were recently suspended due to the ongoing crisis in Ukraine.
With the appointment of Alexis Nasard as CEO, Swarovski is embarking on a new and exciting chapter in its rich history. The company aims to adapt and thrive in a rapidly changing business landscape while remaining true to its iconic brand heritage. Nasard’s leadership and expertise are expected to play a crucial role in guiding Swarovski through these transformative times.
Useful Links:
1. Swarovski Official Website
2. Swarovski CEO Resignation: Change of Leadership
