In a major move for American streetwear brand Supreme, the company has announced the appointment of Tremaine Emory as its new creative director. This decision comes shortly after VF Corp, the conglomerate that owns Supreme and other renowned brands like Vans and The North Face, invested a staggering $2.1 billion into the company last year. While both Supreme and VF Corp have been primarily focused on addressing production and delivery challenges stemming from the global pandemic, this new hire signifies a shift towards enhancing the brand’s creative direction.
Tremaine Emory is a highly influential African-American designer who has already established himself as a prominent figure in the fashion industry. His work has garnered significant recognition through his innovative projects that blend fashion, video-making, and art. Prior to launching his own brand called Denim Tears, Emory collaborated with esteemed fashion figures such as Marc Jacobs and Kanye West, who congratulated him on his recent appointment. Additionally, he has enjoyed fruitful partnerships with brands like OffWhite, A$AP Mob, and Frank Ocean.
Through his Los Angeles-based brand Denim Tears, Emory has received accolades for his groundbreaking collaborations with Levi’s, Converse, Champion, and Asics. These joint efforts have brought a fresh and artistic perspective to the realm of streetwear, capturing attention for their unique fusion of fashion and social activism. Emory has been a vocal advocate for the Black Lives Matter movement, showcasing his commitment to fostering social change through his designs.
As the new creative director of Supreme, Emory will be closely collaborating with founder James Jebbia and the brand’s design studio. This partnership is expected to inject a new level of creativity into the label, further asserting Supreme’s position as a trailblazer in streetwear culture.
The appointment of Tremaine Emory as creative director is an exhilarating development for Supreme and its dedicated fan base. Emory’s distinct vision and unwavering dedication to social progress are certain to resonate with the brand’s core values. In an era where global streetwear dominates the fashion landscape, Supreme is positioning itself as an industry leader, poised to push boundaries and redefine the norms of fashion and creativity.
Useful links:
1. Supreme Official Website
2. Denim Tears Official Website
