Superstar French designer Olivier Rousteing showcased his latest collection for Balmain at Paris Fashion Week and took the opportunity to speak out about the ongoing war in Ukraine. In a heartfelt Instagram post, Rousteing expressed his unease and shared his concerns with his 7.6 million followers. The post featured a desert scene in the colors of Ukraine, symbolizing his support for the country in its difficult times.
Rousteing acknowledged the devastating news coming from Ukraine and admitted that it was hard to focus on runways and clothes in light of the current situation. He showed empathy towards the Ukrainian people and praised their dignity, resilience, and devotion to freedom. Balmain’s artistic director, known for his close collaboration with Kim Kardashian, wanted to show solidarity and support Ukraine in any way he could.
To address his feelings of helplessness, Rousteing revealed that he had made a donation to the UN refugee agency, UNHCR, and urged others who share his concerns to consider making their own contributions. He emphasized the importance of unity in the pursuit of freedom and called on his followers to stand together. Through his actions and words, Rousteing aimed to highlight the crisis in Ukraine and draw attention to the pressing global issues that often go unnoticed in the fashion world.
Rousteing’s decision to use his platform to express solidarity with Ukraine reflects a growing trend among fashion industry figures. Designers are increasingly using their immense following and influence to drive change and raise awareness about important causes. Events like Paris Fashion Week provide designers with a global platform to advocate for causes they believe in. In Rousteing’s case, his support for Ukraine serves as a testament to his commitment to human rights and freedom.
The fashion industry has the power to influence and inspire, and designers like Rousteing are capitalizing on this influence to shed light on global issues. By bringing important topics to the forefront and using their celebrity status to amplify voices, fashion industry figures can contribute to positive change and make a difference.
Links:
1. UNHCR
2. Paris Fashion Week
