Supermodel Toni Garrn is launching a new initiative called Super Flea Market, an innovative concept aimed at raising funds for her foundation that supports the education of young girls in Sub-Saharan Africa. Inspired by her own experience participating in a flea market in Brooklyn where she sold clothes from her personal collection alongside fellow models, Garrn decided to replicate the idea and began organizing Supermodel Flea Markets in cities like New York and Berlin. All the proceeds from these events go directly to Garrn’s foundation.
While the flea markets proved to be successful, Garrn faced a challenge with the unsold clothing pieces. This dilemma led her to create the Super Flea Market, an online platform that resells luxury and premium pre-owned items, including clothing, accessories like bags and shoes, and items for all genders and sizes. The majority of the proceeds generated through this platform will continue to support Garrn’s foundation and other social organizations, while the remaining funds will be utilized for site maintenance and supporting its workforce.
What sets the Super Flea Market apart from other platforms is its unique offering. It goes beyond just selling clothes; it provides an exclusive and coveted experience for conscious buyers who are fans of celebrities. Garrn plans to feature auctions where people can bid on “five or ten incredible pieces from the biggest names,” as well as ongoing drops. While she cannot reveal the celebrities involved at this point, she hints that some of them are currently on world tours, adding to the excitement surrounding the initiative.
To ensure the authenticity of the items, Garrn personally receives most of the pieces or arranges for stylists and donors to deliver them. Each package also includes a certificate of authenticity. For convenience, drop-off locations for clothing donations are available in New York City and Berlin, and a dedicated team of messengers is responsible for picking up donations from celebrities, streamlining the process.
The Super Flea Market will be launched as both a website and a mobile app, providing users with a seamless shopping experience. Garrn also wants buyers to understand the impact of their purchases, so there may be a split-screen feature on the platform that showcases the schools built with each donation. Although the Super Flea Market primarily operates online, Garrn plans to host pop-up events at least once a year to engage with buyers and share their excitement.
To kick off the launch of this exciting initiative, Garrn hosted an exclusive party during Art Basel in Miami. The Super Flea Market website is scheduled to be launched in early 2024. Garrn is taking her time to ensure that the platform aligns with her vision, acknowledging the meticulous nature of the fashion industry and striving to create the best possible experience for her customers. After all, as any dedicated collector knows, good things are worth the wait, especially if it involves getting your hands on a signed tour tee from your favorite singer.
Links:
– Toni Garrn Foundation
– Super Flea Market
