Sunnei Unveils Second Chapter of Digital Canvas Line with Interactive Video Game Experience
Sunnei made a splash during Milan Fashion Week by unveiling the second chapter of its innovative Canvas project through an engaging video teaser. Founders Loris Messina and Simone Rizzo were front and center in the teaser, showcasing their dedication to digital creativity. The teaser directed viewers to the playsunnei.it website, where fans can explore the unique avatars that make up the “Sunnei Canvas” project.
These customizable avatars, first introduced in July, allow users to express their creativity by dressing up the digital characters in different outfits and colors. The previous launch saw these avatars showcasing their moves in an exclusive online platform for top retailers like Ssense, Modes, le Printemps, and more. Now, Sunnei has taken things up a notch by introducing a video game format that lets users interact with the characters in a whole new way.
The Fall 2021 Sunnei Canvas collection boasts over 3,000 pieces, featuring a range of materials, colors, and cuts. From timeless unisex essentials to accessories like bags, shoes, and even dog apparel, the collection offers something for everyone. Sunnei has revolutionized the industry with its digital approach, paving the way for other luxury brands to explore the world of digital fashion.
Despite the challenges of the past year, Sunnei saw a 30% increase in retail and wholesale revenues in 2020, with accessories, bags, footwear, and jewelry becoming top sellers in key markets worldwide. With a bold aesthetic and a commitment to innovation, Sunnei continues to push boundaries and captivate fashion enthusiasts with its cutting-edge designs.
To explore Sunnei’s latest digital creations and interactive experiences, visit the brand’s website here. For more information on Sunnei’s Fall 2021 collection and upcoming releases, check out their e-commerce platform here.
