Liverpool One, a well-known shopping destination, experienced significant success with the opening of a pop-up store by Arne, an online contemporary clothing and footwear brand. Arne, founded by brothers Reece and Ryan Broadhurst, has been gaining popularity across the UK while maintaining a strong following in the Liverpool region. This local appeal was reflected in the success of the pop-up store, which focused primarily on Arne’s minimalist clothing line and featured exclusive and limited-edition items.
The interior design of the pop-up store mirrored Arne’s clean and minimalist aesthetic, with simple steel walls, mirrors, and concrete floors. This design effectively showcased the brand’s products and provided an appealing backdrop for shoppers. Additionally, Arne created a special experience for its loyal customers by organizing a VIP event, where they had the opportunity to meet the founders and gain access to exclusive products.
Rob Deacon, Senior Asset Manager at Grosvenor, spoke highly of Arne’s strong local connections and online presence. He praised the brand for creating a unique physical experience for visitors at Liverpool One and believed that Arne perfectly aligns with the ethos of the shopping destination.
The opening of Arne’s pop-up store is part of Liverpool One’s ongoing success in attracting renowned brands and expanding their presence in the shopping destination. Other notable brands that have recently established a presence in Liverpool One include Under Armour, Sweaty Betty, and Boss. These additions further enhance Liverpool One’s reputation as a premier shopping location.
Overall, Arne’s pop-up store at Liverpool One highlights the growing trend of online-only brands embracing physical retail spaces. This strategy allows brands to connect with customers on a more personal level and provide them with an immersive shopping experience. The success of Arne’s pop-up store demonstrates the effectiveness of combining e-commerce with pop-up stores, creating a winning formula for both the brand and the shopping destination.
Useful Links:
1. Liverpool One Official Website
2. Arne Official Website
