According to a recent study conducted by the European Union’s Intellectual Property Office (EUIPO), 31% of Europeans believe that purchasing counterfeit products is still acceptable. This finding is concerning, as it indicates a lack of awareness regarding the negative impacts of counterfeiting. Surprisingly, 13% of respondents admitted to knowingly buying counterfeit goods within the past year.
The study revealed that young Europeans between the ages of 15 and 24 are particularly inclined to purchase counterfeit products, with over 25% of this age group admitting to doing so within the past two months. This trend is alarming, as it suggests that the acceptance of counterfeit goods may further increase in the future.
One of the primary reasons cited by consumers for buying counterfeit products is the high price of genuine goods. Many individuals feel that they are justified in purchasing cheaper counterfeit alternatives when faced with exorbitant prices. This highlights the need for companies to reconsider their pricing strategies and make genuine products more affordable and accessible to consumers.
Despite the acceptance of counterfeit products, the study also found that the public is fully aware of the associated risks. More than 80% of Europeans acknowledge that counterfeiting supports organized crime and has negative implications for legitimate businesses. Additionally, two-thirds of respondents expressed concerns about the potential harm counterfeit products can cause to people’s health. These findings indicate that consumers are aware of the consequences but may still choose to ignore them due to economic factors.
Interestingly, the study also revealed that a majority of EU residents (65%) believe it is acceptable to illegally access online content not included in their subscription. However, it is noteworthy that 80% of respondents prefer accessing content through legal channels. This suggests that consumers are willing to pay for content if it is reasonably priced and easily accessible.
On a positive note, the study highlighted the increasing availability of legal digital content, which may have contributed to a decrease in illegal access. Christian Archambeau, the executive director of EUIPO, expressed optimism about these positive changes in awareness and accessibility of legal digital sources. It is essential for companies and content providers to continue developing convenient and affordable options to discourage the consumption of counterfeit or pirated products.
In conclusion, while a significant portion of Europeans still consider buying counterfeit products acceptable, there is a growing understanding of the risks associated with these purchases. The study underscores the need for continued efforts to combat counterfeiting and educate consumers about its negative consequences. It is crucial for businesses to find ways to make genuine products more affordable and accessible to discourage the demand for counterfeit goods.
Useful links:
1. EUIPO Study on Counterfeiting
2. World Intellectual Property Organization (WIPO) – Global Intellectual Property Databases
