Stuart Weitzman, the well-known accessories brand, has recently revealed the much-anticipated first part of its Spring 2019 campaign. This campaign is a significant moment for the brand under the leadership of CEO Eraldo Poletto and design head Edmundo Castillo, marking the first multi-stage campaign.
The brand’s fresh marketing approach for spring emphasizes digital and marquee outdoor media to captivate audiences with an aesthetically pleasing and interactive campaign. The campaign stars top models like Kendall Jenner, Yang Mi, Willow Smith, and Jean Campbell, showcasing a selection of luxurious nude-toned shoes tailored to complement each model’s unique skin tone.
Highlighted in the campaign are Stuart Weitzman’s iconic Nudist stiletto sandal, NuNakedStraight kitten-heel sandal, Anny pump, as well as new designs like the NudistDisco platform sandal, Sunray platform sandal, and Landry bootie. Captured by renowned photographers Inez van Lamsweerde and Vinoodh Matadin, the campaign images are intended to exude comfort and confidence.
In a press release, the brand mentioned, “The timeless icons featured in the campaign reflect the brand’s commitment to providing timeless designs for women of all ages, backgrounds, and lifestyles.” Alongside offering a wide range of widths and extended sizes, Stuart Weitzman aims to supply women with essentials that enable them to navigate their daily lives with style and comfort.
The brand’s fresh marketing strategy places emphasis on digital and marquee outdoor media to create an immersive experience for customer interaction. In alignment with this approach, additional creative content for the campaign will be available on the brand’s social media platforms, global websites, and stores worldwide.
Overall, Stuart Weitzman’s Spring 2019 campaign signifies an exciting new phase for the brand, showcasing a collection of timeless and trendy designs that appeal to women from various walks of life. With a focus on innovation and customer engagement, the brand seeks to instill confidence and empowerment through its iconic footwear designs.
For more information about Stuart Weitzman’s Spring 2019 campaign, visit their official website. Check out their latest collections and updates on their Instagram.
