This recent partnership between Onward Luxury Group (OLG) and the renowned footwear designer Samuele Failli is a significant milestone for both entities. The collaboration, facilitated by a licensing agreement, grants OLG the production and distribution rights for Failli’s exquisite women’s shoe line. This agreement, set to last five years, opens up the possibility of venturing into new product categories like bags in the coming seasons. Beyond the immediate gains, this strategic alliance is poised to not only accelerate Failli’s brand development but also presents the potential for OLG to potentially acquire the brand down the line.
For Failli, this partnership brings immense relief as it allows him to focus solely on the creative design aspect while entrusting OLG with the distribution and production tasks. His longstanding relationship with the prestigious shoemaker Exclusive, based in Castelfranco di Sopra, plays a pivotal role in this collaboration. Exclusive has been instrumental in materializing Failli’s collections and serves as a supplier to OLG as well. Through the launch of his brand Esseffe, Failli takes a significant step forward in establishing his presence in the fashion sphere and envisions bolstering his brand’s visibility through this newly minted licensing agreement.
The impact of this partnership is already evident with Failli’s reseller count doubling from 30 to 60 retailers globally. Leveraging OLG’s expansive network of showrooms in Milan, Paris, New York, and Tokyo, Failli’s designs are now showcased to a broader audience. Renowned for his unique shoe designs that seamlessly blend style and comfort, Failli has carved a niche for himself in the luxury segment, attracting clientele with a penchant for meticulous craftsmanship and enduring elegance.
Coming from a background steeped in jewelry craftsmanship, Failli’s foray into footwear design has been nothing short of extraordinary. His stints at esteemed fashion houses such as Prada, Tom Ford, and Azzedine Alaïa have honed his design sensibilities, resulting in shoes that exude sophistication and allure. Through his commitment to crafting visually arresting shoes with a touch of empowerment and beauty, Failli has captivated a discerning clientele, firmly establishing himself as a luminary in the luxury footwear realm.
As this licensing agreement heralds a new chapter in Failli’s illustrious career, it also underscores OLG’s dedication to nurturing emerging talents in the fashion landscape. The fashion world is abuzz with anticipation over the creative endeavors that will materialize from this collaboration, setting the stage for an electrifying future for both OLG and Samuele Failli.
For more information on Samuele Failli’s extraordinary shoe designs, visit Samuele Failli Official Website.
To explore the latest offerings from Onward Luxury Group, visit Onward Luxury Group Official Website.
