StockX and The RealReal have recently gained recognition for their inclusion in Interbrand’s prestigious 2020 Breakthrough Brands list. This list features 30 companies that are poised to disrupt and revolutionize their respective markets in the coming years. Alongside other innovative brands like ThirdLove and Milk Makeup, StockX and The RealReal represent a diverse array of industries, including digital banking, sustainable food alternatives, wellness products, electric vehicles, and peer-to-peer services.
Interbrand’s selection of these breakthrough brands signifies their potential to become household names, much like previous success stories such as Deliveroo, Peloton, and Glossier. Interestingly, the inclusion of fashion and beauty brands in this year’s list reflects a shift in focus from traditional tech start-ups to a more varied range of industries.
One notable aspect of these breakthrough brands is the shift in leadership diversity, with a significant percentage of companies having a person of color or female CEO. This stands in stark contrast to the lack of diversity in leadership positions within Fortune 500 companies, highlighting the progressive nature of these up-and-coming brands.
The trends observed among the selected breakthrough brands include catering to niche subcultures, promoting sustainable consumerism, using values as status symbols, focusing on digital-first health solutions, and embracing a playful brand identity. Milk Makeup, known for its vibrant and quirky products, embodies this playful trend and has earned its place on the list.
In conclusion, the recognition of StockX and The RealReal on Interbrand’s 2020 Breakthrough Brands list underscores the innovative and diverse nature of these companies. With their unique approaches to the fashion and beauty industries, these brands have the potential to achieve great success in the future.
For more information on StockX, visit StockX.
To learn more about The RealReal, visit The RealReal.
