Stockmann, one of the largest retail companies in Finland, is undergoing significant changes in its management team to drive growth in digital business development and enhance customer satisfaction. The recent appointment of Outi Nylund as Chief Customer Officer and Anna Salmi as Chief Digital Officer reflects the company’s commitment to leveraging technology and data to improve overall customer experience.
Outi Nylund, a seasoned professional with a strong background in marketing and customer relations, will lead Stockmann’s efforts in customership, brand development, and marketing communications. Her experience in driving customer loyalty programs and data-driven marketing at companies like K Group, Veikkaus, and Elisa will be invaluable in shaping Stockmann’s customer-centric strategies.
On the other hand, Anna Salmi, who has been a key figure at Stockmann since 2015 as the Chief Commercial Officer, will now take on the role of Chief Digital Officer. In her new position, Salmi will focus on advancing Stockmann’s online business operations, information communications technology (ICT), and developing data-driven business strategies. Salmi’s expertise in marketing, digital business operations, and ICT make her a valuable addition to Stockmann’s leadership team.
CEO Lauri Veijalainen expressed his confidence in the appointments of Nylund and Salmi, emphasizing their roles in driving Stockmann’s digital transformation and enhancing customer experiences. By bringing in leaders with a deep understanding of customer engagement, marketing, and digital strategy, Stockmann is positioning itself for long-term success in a rapidly changing retail landscape.
As Stockmann continues to adapt to the evolving demands of consumers in the digital age, the company remains optimistic about the future while recognizing the importance of agility and innovation. By investing in talent that can drive digital innovation and elevate customer experiences, Stockmann is taking proactive steps to stay competitive in the marketplace.
For more information on Stockmann’s digital initiatives and customer experience strategies, visit their official website here.
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