Fashion designer Stella McCartney has joined forces with Extinction Rebellion, a prominent environmental activist group, for her autumn/winter 2019 ad campaign. This exciting collaboration is set to create ripples in the fashion world, particularly in the UK where Extinction Rebellion has gained significant attention through their bold protests.
Shot against the stunning backdrop of the Welsh coast, the campaign imagery highlights the potential impact of climate change on our environment. Renowned British photographer Johnny Dufort captured striking images featuring Extinction Rebellion members Deya Ward, Ruby Munslow, and Tori Tsui, as well as eco-conscious model Amber Valletta and other models Chu Wong and Emma Laird.
In addition to the visually captivating campaign, a short film featuring world-renowned chimpanzee expert Jane Goodall reading a powerful poem by acclaimed novelist Jonathan Safran Foer is set to be released in September. The poetic verses encourage viewers to reflect on their environmental footprint and emphasize the critical need for immediate action.
Taking the collaboration a step further, Stella McCartney has integrated slogans from Foer’s upcoming book into select pieces from the men’s spring collection and women’s resort wear offerings. To complement the campaign, a social media series titled “How to Save the World” will offer practical tips and suggestions for individuals looking to combat the climate crisis in their everyday lives.
Through this innovative and thought-provoking campaign, Stella McCartney continues to set the standard for sustainability and eco-consciousness in the fashion industry. By inspiring consumers and industry peers alike to take proactive steps towards addressing environmental challenges, McCartney is paving the way for a greener and more responsible future.
To learn more about Stella McCartney’s sustainable fashion initiatives, visit Stella McCartney’s commitment to sustainable fashion and Vogue’s coverage of Stella McCartney’s sustainable fashion efforts.
