Stella McCartney, the renowned eco-friendly luxury fashion house founded by the British designer herself, is forging ahead with its restructuring efforts. With the appointment of Gabriele Maggio as CEO a year ago, the brand has now introduced Peter Chipchase as its new chief marketing officer. This move follows the departure of Caroline Deroche Pasquier, who has joined Kering-owned Bottega Veneta as the global communications head.
In his new role, Chipchase will be responsible for overseeing Stella McCartney’s communication, marketing, image, and social network teams, with a direct reporting line to Maggio. His primary objective will be to develop an innovative, performance-driven strategic plan emphasizing brand and product communication and marketing initiatives. With a unique background in the luxury industry, Chipchase brings valuable perspectives from his previous roles at Soho House and John Doe, where he served as chief communications and strategy officer and managing director, respectively.
Maggio has expressed his confidence in Chipchase’s capabilities, citing his track record of global growth and disruptive thinking as qualities that will further solidify Stella McCartney’s position in the sustainable luxury fashion market. Chipchase, on the other hand, is excited about the opportunity to contribute to the brand amid the transformative effects of the Covid-19 pandemic on the fashion and luxury sector.
Having previously been part of Kering before becoming independent in 2018 and subsequently receiving support from LVMH, Stella McCartney has been weathering the challenges posed by the pandemic. The brand has initiated various restructuring measures, including cost-saving initiatives, to adapt to the new business landscape. Maggio has shared insights into the company’s updated strategies and business approach in response to the economic downturn caused by the pandemic, with a strong emphasis on upholding its leadership in sustainability.
Looking towards the future, Maggio sees potential for growth in environmentally conscious markets like China, as Stella McCartney continues to evolve its brand universe and stay true to its sustainable luxury ethos. With Chipchase now leading the marketing efforts, the brand is poised to navigate industry changes and reinforce its position as a leading player in the luxury fashion sector.
For more information on Stella McCartney’s sustainable luxury initiatives, visit their official website here.
To learn more about the impact of Covid-19 on the luxury fashion industry, check out this insightful article here.
