Ssense, a leading Canadian luxury clothing retailer, made waves in the fashion world last Friday with the unveiling of its exclusive dogwear collection. This exciting new venture marks a significant milestone for the brand, as it takes its first steps into the realm of pet fashion. The collection features a stunning array of upscale dog apparel and accessories from a mix of established luxury brands and up-and-coming designers.
Some of the top names contributing to this stylish canine collection include 032c, Ashley Williams, Burberry, Smith, Stutterheim, Versace, and VIP. For many of these brands, this marks their debut in the world of petwear, bringing a fresh and unique perspective to the lineup.
From fashionable harnesses and leashes to trendy collars, cozy sweaters, and charming collar charms, the initial product range boasts a price range of $60 USD to $1,395 USD. The concept for venturing into petwear was sparked by the success of Ssense’s popular Instagram series #SSENSEInterns, where employees’ dogs are seen sporting the latest trends.
Brigitte Chartrand, Ssense’s senior director of womenswear buying, highlighted the increasing trend of millennials investing in their furry companions, particularly dogs. As this demographic is keen on expressing their personal style and their dog’s individuality through clothing, the dogwear collection was designed to meet this demand. With a large portion of Ssense’s audience falling within the 18 to 34 age group and a pet-friendly office environment, the decision to delve into pet fashion was a strategic one.
The dog models featured in the collection were carefully chosen to reflect the essence of each brand, ensuring an authentic representation of their unique personalities. While the current selection of dogwear items is available for purchase on Ssense.com, fans can look forward to upcoming collections from 1017 ALYX 9SM, MISBHV, Martine Ali, Maisie Wilen, Thom Browne, and more in Spring 2020.
Established in Montreal in 2003, Ssense has established itself as a powerhouse in the luxury, streetwear, and avant-garde fashion scenes. With a roster that includes coveted labels like Off-White and Vetements, the brand caters to customers from 150 countries and boasts an average of 76 million monthly page views. Ssense’s impressive double-digit annual growth since its inception speaks to its dedication to innovation and adaptability to the ever-changing landscape of consumer preferences.
For more information on Ssense’s dogwear collection, visit their website here. To explore the latest trends in luxury fashion, check out their curated selection here.
