Ssense, the popular Montreal-based e-commerce and content platform, is marking its 20th anniversary with an exciting new initiative called Ssense XX. This milestone project aims to bring together culture, community, and commerce by honoring the influential figures who have shaped the Ssense brand over the past two decades.
Instead of simply reflecting on its past accomplishments, Ssense is seizing this anniversary as an opportunity to create something fresh, meaningful, and interactive alongside its network of creatives. Daniel Habashi, the chief customer officer for Ssense, elucidated on the initiative, stating, “Through Ssense XX, we’re continuing to push the conversation around fashion, community, and culture forward through product, content, and experiences.”
As part of the Ssense XX celebration, the platform will unveil 20 limited-edition drops in collaboration with a mix of emerging and established creatives. These highly anticipated releases will be showcased on the interactive Ssense XX microsite, set to launch between October 11 and November 7. The lineup of featured brands includes the likes of 032c, Acne Studios, Amiri, Curves by Sean Brown, ERL, Jil Sander, KNWLS, LỰU ĐẠN, Marine Serre, Martine Rose, New Balance, Niko June, Rick Owens, Salomon, S.R. Studio. LA. CA., The Elder Statesman, The North Face, Thom Browne, Wales Bonner, and Y/Project.
To physically commemorate this momentous occasion, a special event will be held at Ssense Montreal, the company’s flagship store located in the historic Old Port district. The in-store installations will showcase the exclusive drops and will be complemented by an interactive display spanning the entirety of the five-story facade. This dynamic canvas will feature projected content from October 11 to 25, captivating visitors and passersby alike.
For fashion enthusiasts looking to join in the celebration, exclusive Ssense XX merchandise will be made available in limited quantities starting October 23 on ssense.com and the Ssense mobile app.
Founded in 2003, Ssense has gained recognition for its curated selection of luxury brands, both established and emerging, across womenswear, menswear, kidswear, and lifestyle categories. Boasting an average of 100 million monthly page views on ssense.com, the platform has consistently achieved impressive growth rates and profitability since its inception. As Ssense reaches its 20-year milestone with Ssense XX, it further solidifies its position as a driving force in the fashion industry.
For more information on Ssense and its 20th anniversary celebration, visit ssense.com and explore the Ssense XX microsite.
Useful links:
– Ssense Official Website
– Ssense XX Microsite
