Spanish fashion brand Delpozo is set to make a grand comeback in 2024 after downsizing its business in 2019. The brand’s revival will coincide with its 50th anniversary, making it an exciting and significant milestone. Perfumes y Diseño (PyD), the fragrance and design group that acquired Delpozo in 2011, will still have a stake in the new company but will no longer be involved in day-to-day management. Instead, a panel of investors, led by Joaquín Trías and Enrique Mellado, will provide support during this new phase.
The relaunch of Delpozo is expected to bring about a disruptive business model that will redefine the concept of luxury. The brand aims to establish a fresh understanding of what it means to be luxurious in the fashion industry. While specific details about the creative team and strategic plans have yet to be unveiled, the anticipation and excitement surrounding Delpozo’s revival continues to build.
Joaquín Trías, who has a notable presence in the fashion industry, will play a crucial role in the brand’s resurgence. With his experience and expertise, having presented his own collection at New York Fashion Week in 2009, Trías brings a wealth of knowledge to the table. His eponymous brand unfortunately ceased operations in 2013 due to the financial crisis, but now he has the opportunity to contribute to the success of Delpozo.
While it has not been confirmed, there is speculation that Delpozo may consider showcasing its new collection through a presentation or runway show during Paris Fashion Week or Haute Couture. This would be a significant platform for the brand to reintroduce itself to the fashion industry and create buzz around its revival. However, further details about the brand’s plans for future events are still under wraps and will be gradually revealed in the upcoming months.
Under the creative direction of Josep Font, Delpozo experienced a period of prosperity and international recognition with its unique “prêt-à-couture” proposition. However, Font’s departure in 2018 and failed collaborations with Lutz Huelle led to a decline in the brand’s fortunes. This eventually led to the downsizing of Delpozo’s business in 2019, resulting in store closures and the departure of key personnel. With losses exceeding sales, Delpozo was forced to sell the remaining items from past collections, signaling the end of an era.
Despite the challenges faced in recent years, the future of Delpozo looks promising. With a new structure and creative team, the brand is determined to carry on the creative legacy of its founder, Jesús del Pozo. The involvement of investors led by Joaquín Trías and Enrique Mellado further solidifies the commitment to Delpozo’s revival and success. The fashion industry eagerly awaits the unveiling of Delpozo’s plans, and as time progresses, more details will be unveiled to build excitement and anticipation.
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