Sonia Rykiel’s e-shop has taken a new step in its business plan by introducing its children’s collection, which is still under license with Make Fashion Studio. This move comes after the brand’s successful recovery from bankruptcy in 2019, thanks to Eric and Michael Dayan, co-founders of showroomprivé.com. Since then, Sonia Rykiel has been steadily regaining its strength, reestablishing itself on social media, launching a new e-shop, defining its presence in the digital and sustainable fashion space, and making a comeback on the runways. With its continuous efforts, Sonia Rykiel is expanding its strategy and presence in the market.
Starting from May 26th, the brand is now offering its children’s collection through its online store. The design of the pieces is still handled by Make Fashion Studio, a specialized children’s fashion design agency founded in 2003. Alice Schmeltz, the studio’s creator, has been working under license with Sonia Rykiel since 2017 for a period of five years. In the collection, she has successfully captured the essence of Sonia Rykiel’s DNA by incorporating stripes and a wide range of colors. The girls’ line also features a capsule collection created in collaboration with artist Ana Strumpf, catering to ages 0 to 14.
Sonia Rykiel’s venture into children’s fashion is a strategic move to tap into the lucrative and growing market. Parents are increasingly seeking stylish and high-quality clothing for their children, presenting a profitable opportunity for the brand. By expanding into this niche, Sonia Rykiel not only attracts a new customer base but also strengthens its presence in the market.
The collection itself embodies Sonia Rykiel’s iconic style, known for its bold and playful designs. It provides fashion-forward children with a range of options to express their individuality and embrace their creativity through fashion. With vibrant colors and whimsical patterns, the collection stands out.
The collaboration with artist Ana Strumpf adds an extra artistic touch to the collection. Her unique illustrations bring the garments to life, making them truly special and one-of-a-kind. The capsule collection seamlessly combines art and fashion, making it appealing to both children and their parents.
Sonia Rykiel’s expansion into children’s fashion not only brings in a new revenue stream but also upholds its commitment to sustainability. The brand has actively integrated sustainable practices into its operations and product development. By extending these efforts to the children’s collection, Sonia Rykiel sets an example for other brands in the industry.
In conclusion, the introduction of the children’s collection to Sonia Rykiel’s e-shop is a significant milestone in the brand’s business plan. With the expertise of Make Fashion Studio and the collaboration with Ana Strumpf, the collection is sure to attract stylish parents and their fashion-conscious children. Through its commitment to sustainability and continuous market expansion, Sonia Rykiel demonstrates its resilience and adaptability in the dynamic fashion industry.
Useful Links:
1. Sonia Rykiel’s Official Website
2. Make Fashion Studio Official Website
