Soeur, the popular French women’s ready-to-wear brand, has recently undergone a significant change in ownership. Italian fund Style Capital has acquired an 80% stake in the company, solidifying its presence in the fashion industry. This acquisition comes as no surprise, as Soeur has been steadily gaining attention and recognition due to its impressive growth and influential digital presence.
Style Capital is renowned for its successful investments in brands like Golden Goose and Zimmermann. The fund recognizes the immense potential within Soeur and believes that the brand’s clear creative vision and strong identity make it a perfect fit for expansion within the contemporary fashion market. Roberta Benaglia, the managing director of Style Capital, expresses confidence in Soeur’s ability to thrive and grow under the fund’s ownership.
Despite the change in ownership, Soeur’s management and organization will remain intact. The primary objective of the new owner is to support the ongoing development of the brand by focusing on digitalization, increasing brand awareness, and expanding its international presence and wholesale market reach.
Soeur was founded in 2008 by sisters Domitille and Angélique Brion and has experienced consistent growth over the years. In 2019, the brand generated sales of approximately €20 million. Their ambitious goal is to reach €50 million by 2023, after surpassing €40 million in sales last year. Soeur currently boasts 48 points of sale and is accessible through 500 retailers worldwide, a testament to its global popularity.
The founders of Soeur express their gratitude to Experienced Capital Partners (ECP), a French fund that acquired a 40% stake in the company in 2016, for their unwavering support in the brand’s success. Although ECP will be divesting its shares in this deal, the founders will retain a 20% stake, becoming minority shareholders for the first time in the company’s history.
Emmanuel Pradère, the president of Experienced Capital Partners, commends the visionary founders of Soeur and firmly believes in the brand’s potential to become a global reference in women’s fashion.
Style Capital specializes in acquiring stakes in premium fashion brands with sales ranging from €10 to €100 million. Alongside its new acquisition, Soeur, the fund currently holds a majority stake in the Forte_forte brand and minority stakes in Italian label MSGM, high-end multi-brand chain LuisaViaRoma, and American DNVB Re/done.
This recent acquisition marks an exciting new chapter in Soeur’s journey, with the brand now backed by the expertise and resources of Style Capital. With its distinctive creative vision, consistent growth, and the support of a reputable investor, Soeur is undoubtedly poised to make a lasting impact on the global fashion industry.
Useful links:
1. Style Capital
2. Soeur Official Website
