The highly anticipated Sneakerness Festival is back in East London and this year’s event is set to be bigger and better than ever before. From September 30th to October 1st, The Truman Brewery will be transformed into a haven for sneakerheads and fashion enthusiasts alike. The festival has partnered with major brands including The Edit LDN, Christian Louboutin, eBay, and Eastpak to bring attendees an experience they won’t forget.
One of the highlights of the festival is the interactive Gaming Space, presented by NBA 2K24 and The Edit LDN. Visitors will have the chance to try out the newly released NBA 2K24 game and compete in the crossplay Mamba Moments game mode. As an added bonus, The Edit LDN is hosting a two-day mixed gender 2-v-2 basketball tournament, led by sports presenter Mo Mooncey. With cheerleaders, expert slam dunkers, exclusive giveaways, and talks by popular influencers such as antskicks, yungsbk, and im.5ft, there’s something for everyone at this year’s Sneakerness Festival.
Christian Louboutin will also have a major presence at the festival, with a pop-up store and a complete takeover of a basketball court. The basketball court will be guarded by Jamell Anderson, a silver medallist from the Commonwealth Basketball team. This is a unique opportunity for sneaker and fashion enthusiasts to delve into the world of luxury footwear and experience the iconic brand up close.
eBay, known as one of the world’s largest online marketplaces, will be hosting a ‘Sneaker Sense Lab’ at the festival. This one-of-a-kind experience combines eBay’s Authenticity Guarantee program with a fashion and trends stage, where attendees can discover the latest sneaker and fashion trends. The stage will be hosted by eBay’s ‘Resident Sneakerhead FD From The Future’, adding an extra layer of expertise to the presentations.
For those with a passion for creativity, Eastpak is offering a sneaker customization workshop with @chickmakescustomskicks. Visitors will have a chance to learn how to personalize their sneakers and accessories, adding their own unique touch to their footwear.
In addition to these exciting activations, Sneakerness Festival will also feature panel talks, DJ sets from Hip Hop and Drill artists, treasure hunts, basketball tournaments, and challenges. Attendees will have an opportunity to win a cash prize of £5,000 and engage in Panna Football competitions, all while mingling with fellow members of the community.
“With over 15,000 visitors expected, from dedicated sneakerheads to basketball enthusiasts, the Sneakerness Festival is the ultimate destination for all things sneakers and streetwear,” said the event organizers. This is an event you won’t want to miss if you’re interested in the latest trends, exclusive releases, and the vibrant sneaker culture. So mark your calendars and get ready for an unforgettable weekend at the Sneakerness Festival in East London.
To know more about Sneakerness Festival, visit their official website [here](https://www.sneakerness.com/london).
And find out more about the participating brands and influencers at the festival [here](https://www.trumanbrewery.com/whats-on/sneakerness-2022).
