Jordan Brand, the iconic sneaker collaboration with Dior, takes its place alongside Nike, Adidas, Converse, and New Balance as one of the most sought-after brands on StockX, the leading American marketplace. In a recent report, StockX reveals the growing enthusiasm among its users for eco-friendly sneaker models, reflecting a shift towards sustainable fashion.
Last year, StockX members invested more than $10 million in sneakers made from eco-friendly materials, signaling a strong interest in sustainable fashion. This trend has been fueled by the success of sneakers like the Nike Space Hippie model and the Yeezy Foam Runner. Prada’s recent partnership with Adidas resulted in a performance sneaker with sustainable characteristics, further highlighting the demand for environmentally-friendly options. Louis Vuitton’s collaboration with Virgil Abloh has also incorporated sustainable elements, merging the brand’s logo with the principles of the circular economy.
Looking ahead, StockX predicts that collaborations between sneaker brands and the gaming world will gain momentum. Examples from 2020, such as Louis Vuitton partnering with League of Legends, Valentino collaborating with Animal Crossing, and Gucci working with The Sims, highlight the potential for successful crossovers between fashion and gaming. Additionally, the rise of the Side Hustle practice is expected to disrupt the retail industry. This practice involves individuals structuring their professional activity around a specific interest, often alongside their main job. With the emergence of the Passion Economy, even the most dedicated sneaker enthusiasts have the opportunity to participate in this evolving landscape.
As StockX continues to shape the sneaker market, it remains at the forefront of consumer trends, showcasing the growing demand for sustainable options and the intersection between fashion and other industries.
