As the holiday season draws near, retailers in the UK are facing the challenge of attracting shoppers in light of the ongoing pandemic. However, an unexpected ally has emerged in the form of Snapchat, with its new AR feature bringing a touch of Christmas magic to renowned shopping destination Carnaby Street in London.
Thanks to Snapchat’s augmented reality technology, users can now enjoy the enchanting sight of virtual snowfall on Carnaby Street through the app’s Lens feature. This innovative addition not only adds to the festive ambiance of the street but also offers a visually captivating experience for shoppers as they wander through the area. Furthermore, Snapchatters have the option to use a paint cannon to give the storefronts on the street a festive makeover, further enhancing the holiday vibe.
Amid the current circumstances, London retailers are going the extra mile to make their physical stores more welcoming and festive for visitors. For example, M&S has announced plans to play more Christmas music in-store to elevate the seasonal cheer. These initiatives aim to create a memorable shopping experience that goes beyond mere transactions. As London enters Tier 3 restrictions, leading to the closure of dining establishments, retailers and property owners are seeking innovative approaches to draw consumers to their stores.
The symbolism of snow in association with Christmas makes the AR snowfall initiative on Carnaby Street particularly fitting for the season. Although actual snowfall in London during December is rare, the virtual snow on Carnaby Street is sure to bring delight and wonder to shoppers during this joyful time of year. In essence, the partnership between Snapchat and Carnaby Street stands as a testament to how technology and creativity can collaborate to elevate the holiday shopping experience for customers.
To learn more about how augmented reality is transforming retail experiences, check out this insightful article here. Additionally, for tips on navigating holiday shopping during the pandemic, visit this helpful CDC guide.
