In a thrilling collaboration that bridges the past and the present, Smiley has joined forces with renowned designers Michiko Koshino and Gucci to launch an exclusive AW18 Streetwear collection. Commemorating the 30th anniversary of the revolutionary Second Summer of Love, this collection is a fusion of nostalgic acid house vibes and contemporary fashion influences.
Michiko Koshino, a visionary in her own right, infuses the collection with her signature style inspired by her ascent within the vibrant London club scene of the 80s. Her distinct pieces, including the iconic bomber jackets with their utilitarian charm, embody the spirit of that dynamic era, now reimagined for the modern streetwear enthusiast.
Available at Wego stores across Japan, Seoul, and Hong Kong, the collaborative range encompasses a diverse array of streetwear essentials such as T-shirts, sweatshirts, denim jackets, caps, hats, socks, and tote bags. Each garment reflects the energy and free-spirited ethos of the Second Summer of Love, inviting wearers to embrace their individuality with confidence.
In a cinematic tribute to this cultural milestone, Smiley is prominently featured in Gucci’s captivating short film ‘The Second Summer of Love: London’. Following a group of friends as they seek out thrilling experiences on a night out, the film captures the essence of friendship and shared moments, underscored by Smiley’s infectious optimism.
CEO Nicolas Loufrani’s enthusiasm for the collaboration is palpable, as he highlights Smiley’s enduring relevance in capturing the essence of the Second Summer of Love. Looking towards upcoming collections in 2019, the brand remains committed to honoring this iconic era through innovative designs that resonate with contemporary audiences.
As Smiley continues to push boundaries with its dynamic collaborations and distinctive design ethos, it solidifies its status as a beacon of positivity and creativity in the fashion landscape. From streetwear curation to sparking cinematic magic, Smiley’s influence on pop culture and music remains unparalleled, leaving a lasting impact on global audiences.
Explore more about Smiley and its collaborations:
Smiley Official Website
Gucci Cruise Collection 2017
