Smiley, the renowned UK lifestyle licensing brand, is making strides in expanding its global presence by welcoming Romina Ivanisevic as the new Vice-President for German-speaking markets. With a focus on Germany, Austria, and Switzerland, Ivanisevic will spearhead business development initiatives to further cement the brand’s influence worldwide.
Nicolas Loufrani, the CEO of Smiley, expressed his enthusiasm about Ivanisevic’s addition to the team, citing the brand’s success in German-speaking countries with a multitude of local partnerships already in place. To sustain this growth trajectory, Smiley recognized the importance of having a dedicated presence with a deep understanding of the market to nurture current retail collaborations and forge new alliances.
Drawing from her extensive background as the Commercial Director for CPLG, where she led pivotal licensing endeavors in Germany, Ivanisevic brings valuable experience to her new role. Her previous achievements include overseeing the revival of Pink Panther, managing the Minions license program, and introducing the fashion brand Cherokee to the German market.
In her own words, Ivanisevic lauded Smiley as a versatile lifestyle brand that embodies happiness uniquely, positioning it as a timeless icon of the digital age. Leveraging her expertise and insights into the German market, she is well-equipped to drive Smiley’s growth and triumph in the region.
The appointment of Romina Ivanisevic as the new Vice-President for Germany, Austria, and Switzerland signifies a significant milestone for Smiley as it forges ahead in expanding its global footprint and reinforcing its status as a preeminent lifestyle licensing brand.
For more information on Smiley’s expansion and licensing opportunities, visit their official website here. To stay updated on the latest developments and news in the world of lifestyle branding, check out relevant insights on Licensing International’s website here.
