SMCP, the parent company of luxury fashion brands Sandro, Maje, Claudie Pierlot, and Fursac, has recently announced a significant decision to no longer incorporate down and feathers in their products. This latest move comes after the company had already banned the use of fur and exotic skins in its collections. In a demonstration of its commitment to animal rights, SMCP has partnered with PETA France and has pledged to completely eliminate these materials from its brands by the AW23 season.
The decision by SMCP to eliminate down and feathers from its products was met with approval from PETA, the renowned animal rights organization. PETA noted that SMCP operates 1,684 stores across 43 countries, making this change significant and influential within the fashion industry. In an email exchange with PETA, a representative from SMCP revealed that the company has set a goal to eliminate the use of duck and goose feathers in its products within a year. The representative also stated that SMCP has already been transitioning to alternative materials in previous seasons as part of its ongoing effort to phase out down and other feathers.
While PETA has historically campaigned against the use of fur and exotic skins, it has more recently shifted its focus towards raising awareness about the down industry and the mistreatment of animals involved in the production process. PETA’s investigations have exposed instances of animal abuse on farms that supply brands certified under the Responsible Down Standard, which includes well-known retailers like Marks & Spencer, H&M, Uniqlo, Gap Inc, and Lacoste, among others.
PETA also emphasized the availability of vegan and ethical alternatives to traditional down and feathers. These animal-friendly materials are not only warm and high-performing but are also derived from natural and recycled sources. Unlike down, these alternatives do not accumulate dust and mold and retain their insulating properties even when damp. Brands such as The North Face, Napapijri, Henrik Vibskov, and Save the Duck have already embraced these sustainable materials in their collections.
By discontinuing the use of down and feathers, SMCP’s decision highlights the fashion industry’s growing commitment to ethical and sustainable practices. By joining other brands in eliminating these materials, SMCP is taking a proactive stance in minimizing their impact on animal welfare and the environment. This move represents a positive step towards a more compassionate and responsible fashion industry.
For further information regarding ethical fashion and alternatives to down and feathers, please visit the following links:
– PETA: Insulation Alternatives
– Save the Duck: Ethical Outerwear
