To mark a new chapter in its history, Smalto, a prestigious fashion brand, has recently undergone a revitalization to redefine its identity and cater to a broader audience. The relaunch event was a momentous occasion held at the Smalto flagship store in the heart of Paris on Rue François-Ier, where eager fans gathered to witness the brand’s evolution and catch a glimpse of its newest ambassador, the accomplished Olympic medalist swimmer Yannick Agnel.
Driven by a desire to move forward from past setbacks, Smalto’s CEO Agnès Sarah Espinasse made the strategic decision to bring on board renowned designer Jean-Luc Amsler, whose impressive resume includes collaborations with iconic fashion houses such as Saint Laurent, Dior, and Thierry Mugler. Amsler’s creative vision is in perfect harmony with Smalto’s core values of sophistication, timelessness, and elegance, now infused with a bold and joyful twist.
At the relaunch event, Yannick Agnel donned select pieces from the Fall/Winter 2019 collection, embodying a fusion of athleticism, refinement, and uniqueness. The collection featured an array of vibrant hues such as sky blue, orange, and fuchsia, meticulously tailored to flatter the models’ figures.
Symbolizing a shift towards a more inclusive and empowered concept of authority, former Helmut Newton muse Sylvia Gobbel made a striking appearance in a suit and tie. This innovative approach underscores Smalto’s commitment to celebrating strength and confidence across all genders in the realm of fashion, a sentiment echoed by Jean-Luc Amsler.
The revamped Smalto collection seeks to captivate a younger, global audience with a revamped wardrobe that exudes a sense of lightness, freshness, and fluidity. Departing from conventional styles, the brand is now embracing a more contemporary aesthetic that resonates with today’s fashion-forward individuals.
As it looks towards the future, the Smalto team is dedicated to expanding its presence on a global scale, with a particular emphasis on growth in Asia and China. Acknowledging the significance of these markets, the brand is determined to revive its stature in the region. With a renewed sense of purpose and direction, Smalto is primed for a triumphant return to its position as a frontrunner in the fashion industry.
For more information on Smalto’s rebranding and latest collections, visit their official website here. To stay updated on fashion trends and industry news, check out the latest articles on Vogue here.
