Skims, the popular shapewear brand founded by Kim Kardashian, has announced an exciting collaboration with luxury fashion house Fendi. Kardashian took to Instagram to reveal the upcoming launch of the Fendi x Skims capsule collection, which will feature a wide range of shapewear, lingerie, swimwear, and outerwear. This unique partnership involved a joint effort between Kardashian and Kim Jones, the artistic director of haute couture, ready-to-wear, and fur collections for women at Fendi.
The collection will showcase a blend of solid colors and logo-heavy prints in various shades, including black, military green, fuchsia, and a range of flesh tones. To promote the launch, a captivating campaign was shot by renowned photographer Steven Meisel, starring Kim Kardashian alongside models Precious Lee, Tianna St. Louis, Jessie Li, and Grace Valentine. These stunning campaign images perfectly encapsulated the essence of the collection and highlighted the diverse range of apparel that will be available.
Skims has been thriving in the fashion industry, recently achieving a valuation of $1.6 billion after securing $154 million in funding from venture firm Thrive Capital. As the largest shareholder of Skims, Kardashian expressed her excitement about collaborating with Fendi, emphasizing the shared creative vision and goals of both brands.
The Fendi x Skims collection has been generating significant buzz since being leaked on Instagram earlier this month, further fueling speculation of a collaboration. Excitement intensified when Kardashian paid a visit to Fendi’s headquarters in Rome. Fans and fashion enthusiasts can now mark their calendars for November 9, as that is when the collection will officially launch on the dedicated e-commerce site, fendiskims.com.
Skims, which launched in September 2019, has quickly gained popularity for its inclusive approach to shapewear and underwear. The brand offers sizes ranging from XXS to 5X and is available in nine tonal colorways. In the United States, Skims has experienced immense success, often selling out due to high consumer demand.
The partnership between Skims and Fendi signifies the merging of high-end fashion and innovative shapewear. By combining Skims’ expertise in fabric technology and fit with Fendi’s reputation for luxury and quality, this collaboration promises to deliver an exciting and unexpected collection. Fans and fashion enthusiasts alike eagerly await the launch of the Fendi x Skims collaboration and are sure to be impressed by the creativity and style that this partnership brings to the table.
Useful links:
1. Skims Official Website
2. Fendi Official Website
