Skims, the fashion brand founded by Kim Kardashian West, is further expanding its presence in the UK by launching in the prestigious department store Harrods. This move follows Skims’ successful debut in the UK last year through an exclusive partnership with Harrods’ competitor, Selfridges. Additionally, the brand became available on luxury online retailer Net-A-Porter a few months later.
Harrods will now offer Skims’ core range, which includes underwear, shapewear, and loungewear collections such as Cozy and Cotton. In an exclusive deal, Harrods will also be the sole retailer in the UK to stock the children’s Cozy collection, providing six styles and five colors for ages three to 14.
Skims sets itself apart in the industry by focusing on enhancing natural body shapes rather than flattening them, a unique approach that aims to disrupt conventional dressing. The brand utilizes its own performance-level fabrics in its products, emphasizing comfort and quality. With a wide range of over 200 styles to choose from, including waist trainers, bodysuits, loungewear, and knit tanks, Skims caters to diverse customer preferences.
The brand’s partnership with Selfridges marked a significant milestone for Skims, as it expanded outside of the US for the first time. The line, known for its inclusivity in terms of size and skin tone, had previously only been available in America. The debut was met with overwhelming demand, causing the website to crash due to high traffic on the launch day.
By teaming up with Harrods, Skims solidifies its position in the luxury segment of the market. The brand’s presence in esteemed department stores like Harrods further enhances its reputation and allows a wider customer base to access its innovative and inclusive offerings. With its expansion into Harrods, Skims is making a significant impact on the UK fashion industry, establishing itself as a go-to solution for fashionable and comfortable undergarments and loungewear.
Useful links:
1. Skims Official Website
2. Harrods Official Website
