Signa Retail, the company behind the prestigious KaDeWe department store, is making strides in expanding its business presence with the appointment of Carmen Spielmann as the head of new business. Spielmann’s primary responsibility will be to establish a business hub at Signa Retail’s headquarters in Zurich, where she will be tasked with identifying and cultivating innovative business models. With a strong background in digital management and a wealth of experience in implementing digital business strategies, Spielmann is hailed as an expert with a “digital DNA.”
Having previously spearheaded the successful launch of the car-sharing platform Sharoo as its CEO, Spielmann brings a track record of entrepreneurial success to her new role. She also brings valuable insights from her time as a venture adviser for Kickstart, an innovation program supporting international technology startups in Switzerland. Spielmann is excited about the dynamic environment at Signa Retail and sees great potential in leveraging societal megatrends, evolving customer needs, and emerging technologies.
The establishment of the new business hub signals Signa Retail’s commitment to embracing technology and innovation in the ever-changing retail landscape. With a focus on exploring emerging trends, market developments, and startup collaborations, this initiative aligns with Signa Retail’s digital expansion strategy. Following the company’s recent investments in the PropTech sector, the emphasis will now be on growing Signa’s high-potential sports e-commerce and experience platform, Signa Sports United.
Christoph Keese, a prominent member of Signa Sports United’s advisory board, underscores the importance of continuous learning and reinvention for entrepreneurs. The launch of the Signa Retail New Business Hub underscores the company’s dedication to fostering entrepreneurship and driving forward-thinking initiatives that shape the future of retail.
For more information on Signa Retail and its ventures, visit their official website here. To learn more about the innovative projects at Signa Sports United, explore their platform here.
