Manchester’s Trafford Palazzo mall recently hosted a four-week residency by sample sale specialist Showcase, which proved to be a great success. The residency took place in the mall’s TP Glow pop-up space over four consecutive weekends and featured 10 luxury brands, including Sophia Webster, Reiss, Helmut Lang, Theory, Herschel, Olivia von Halle, and Matches. People traveled from all over the country, including London, to purchase exclusive products that were only available for a limited time.
This residency was one of the first of its kind for Showcase in the UK, following successful residencies in New York and Sydney. Showcase provides a space for luxury brands to clear seasonal inventory and show archive pieces, as well as to introduce themselves to new audiences. In addition to the residency at Trafford Palazzo, Showcase also has permanent spaces on London’s Regent Street and in the Outlet Shopping at The O2 mall in Greenwich.
Mark Whittaker, Executive Director at Peel Retail & Leisure, the operator of Trafford Palazzo, believes that the mall is the perfect location for innovative retail formats to engage with high-spending consumers. He attributes the success of Showcase’s residency to the right concept in the right location, leveraging the mall’s popular TP Glow pop-up space. Katie Holland, founder and CEO of Showcase, expressed that the brand partners at the mall were thrilled with the residency and emphasized that TP Glow’s flexible format provided an ideal space to showcase their elevated offerings.
Overall, Showcase’s residency at Trafford Palazzo was a major success, with visitors coming from all over the country. It achieved one of the highest conversion rates for the company. Showcase’s unique approach to sample sales and its ability to attract luxury brands have solidified its position in the market. The company continues to provide a valuable platform for brands to reach new audiences, clear inventory, and offer shoppers exclusive products for a limited time.
Useful links:
1. Showcase website
2. Trafford Palazzo mall website
