In a bold and unexpected move, Shoeaholics, the online footwear outlet belonging to Kurt Geiger, will be expanding its reach by opening brick-and-mortar stores across the UK. This decision comes at a time when many retailers are shutting their physical locations due to the challenges posed by the pandemic. The brand has announced the opening of two pop-up stores on London’s famous Oxford Street and in Glasgow’s Silverburn mall. In addition to these locations, Shoeaholics will also be opening stores in Dalton Park, Swindon, Cheshire Oaks, and the Birmingham NEC.
With a customer base of over 12 million loyal shoppers, Shoeaholics offers a wide range of branded footwear from popular names like Kurt Geiger, Uggs, Birkenstock, Superga, Skechers, Steve Madden, and more. Despite the tough times faced by the industry during the lockdown period, Shoeaholics experienced a surge in sales thanks to its discounted pricing strategy, offering shoes at prices up to 40% lower than the retail price.
CEO Gareth Rees-John pointed out the shift in consumer behavior during lockdown, where customers were prioritizing affordable shoe purchases while other activities were limited. Many customers were seen increasing their shoe purchases, with some doubling or tripling their spending on footwear. This shift in consumer habits has paved the way for Shoeaholics’ expansion into physical stores, taking advantage of the positive momentum in the market.
Shoeaholics aims to tap into the UK’s love for footwear while providing value to customers amidst uncertain economic times. By offering branded shoes at discounted rates, the brand hopes to capture a unique market opportunity and establish itself as a top player in the footwear retail sector. With the launch of physical stores, Shoeaholics is committed to delivering quality products at affordable prices, catering to the demands of value-conscious consumers.
To find out more about Shoeaholics and their new brick-and-mortar stores, visit their website here. For the latest updates and exclusive deals, follow Shoeaholics on social media platforms like Instagram and Facebook.
