Chinese fashion e-tailer Shein has bolstered its team with the addition of Jacobo Garcia Miña as its development director for the European market. With almost two decades of experience in European fashion retail distribution, Garcia Miña will play a pivotal role in overseeing Shein’s operations in Europe and driving its expansion in the region.
Garcia Miña brings with him an impressive background, having worked for renowned fashion retailers such as H&M, Inditex, Burberry, and the Chalhoub Group. He has also held positions at software developer Salesforce and served as the commercial director of ViSenze, a start-up specializing in AI solutions for retail chains.
Based in Dublin, Ireland, Garcia Miña’s primary objective at Shein will be to facilitate the growth of new and existing brands in collaboration with the e-commerce giant. In addition to expanding Shein’s business in Europe, Garcia Miña is expected to engage with various industry stakeholders, non-governmental organizations (NGOs), and public authorities.
Shein has witnessed remarkable growth in recent years, with its sales skyrocketing from approximately $3 billion in 2019 to over $15 billion in 2021. Moreover, the company’s valuation has surpassed $100 billion. To enhance customer connections, Shein is presently hosting a series of pop-up stores throughout Europe and has unveiled a $50 million fund to support initiatives focused on textile waste management.
However, despite its impressive success, Shein has faced criticism for its practices, which some deem harmful to both people and the environment. The appointment of Garcia Miña may signal Shein’s commitment to addressing these concerns and improving its reputation.
For more information on Shein’s expansion in Europe and its efforts to address sustainability concerns, please visit the following links:
1. Shein’s European Expansion Journey
2. Shein’s Sustainability Initiatives
