Seven Dials, a popular retail location in Covent Garden, has been successful in attracting tenants since the reopening of retail stores in May. To celebrate this achievement, property giant, Shaftesbury, has announced a three-day Winter Festival in Seven Dials from November 19th to 21st.
The Winter Festival aims to create a warm and enchanting atmosphere for visitors, offering live on-street music, entertainment, creative workshops, seasonal menus, and late-night Christmas shopping with exclusive in-store offers. The festival will have a diverse lineup of activities, including traditional brass bands, gospel choirs, complimentary glitter stations, wreath making, and even a pop-up pantomime.
To enhance the festive experience, there will also be a variety of added attractions. Mulled wine carts, hot chocolate stations, and a wide selection of festive food options such as roasted chestnuts and roast turkey pizzas will line the streets. Visitors with complimentary tickets will have the opportunity to enjoy a complimentary drink from the Seven Dials Prosecco truck each evening. The entire area will be adorned with a stunning festive light installation, creating a magical atmosphere.
As part of the Winter Festival, several Seven Dials brands will be offering a special 20% discount on in-store purchases. Fashion and lifestyle brands such as Emin & Paul, Miller Harris, Coco de Mer, and Murdock will be participating in the promotion. Visitors can also take advantage of exclusive gifts and services at select stores. Away, Benefit, Ron Dorff, Cubitts, and Bloch will offer a gift-with-purchase, Superga will provide free personalization, and Dinny Hall will host a prize draw.
After the challenging year the retail industry faced during last year’s Christmas lockdown, it is crucial to revive the industry this year. Shaftesbury is going above and beyond to support the sector by hosting this second central London shopping festival. Apart from the Winter Festival in Seven Dials, Shaftesbury is also organizing a main event on Soho’s iconic Carnaby Street.
The Winter Festival in Seven Dials promises to be a highlight of the holiday season, offering visitors a unique and festive shopping experience. With its varied program of entertainment, exclusive in-store offers, and delightful food and drink options, Seven Dials is set to become a must-visit destination for those seeking to embrace the holiday spirit in the heart of London.
For more information about the Winter Festival in Seven Dials and to stay updated on the event, visit the official website here.
To learn more about Shaftesbury and its efforts to support the retail industry, visit their official website here.
