To attract more visitors to the Seven Dials area, landlord Shaftesbury is reintroducing a popular initiative called Seven Dials Unplugged. This initiative aims to bring the magic of music to the iconic streets of the destination, with the belief that immersive experiences will play a crucial role in encouraging consumers to return to physical shopping after the pandemic.
The relaunched Seven Dials Unplugged will feature alfresco acoustic sets performed by seven up-and-coming UK-based artists. These performances will take place on Saturdays for a total of seven weeks in the Seven Dials area, running until June, coinciding with the expected lifting of social restrictions in the UK.
To create a truly unique experience, the performances will occur simultaneously in various outdoor locations throughout the intertwined streets of Seven Dials. This allows visitors to stroll through the area and enjoy multiple performances at once, adding to the vibrant atmosphere of the destination.
Each individual performance will last 15 minutes, giving visitors a taste of the artists’ talents and leaving them wanting more. The performances will take place between 2pm and 7pm, allowing shoppers to enjoy the music as they explore the shops and soak in the lively ambiance of the area.
The line-up for Seven Dials Unplugged boasts an eclectic mix of acoustic genres and sounds, catering to a diverse range of musical preferences. From retro-indie-pop singer Cheriton to the singer-songwriter duo The Stone Jets and the violinist duo Momento, there is something for everyone to enjoy. These talented artists will captivate audiences with their unique styles and provide a memorable soundtrack to a day of shopping and exploration.
Seven Dials has been steadily growing in popularity as a prominent shopping destination in recent years, with its independent fashion and beauty shops playing a vital role. By introducing Seven Dials Unplugged, Shaftesbury aims to enhance the appeal of the area even further, drawing in more visitors through the power of live music. This initiative adds an extra layer of excitement to the shopping experience and creates a vibrant and engaging atmosphere that invites shoppers to explore and indulge.
By bringing back live music, Shaftesbury hopes to work together with retailers to attract as many shoppers as possible back into physical stores. Live music has proven to be a successful way to engage customers, create a lively ambiance, and encourage exploration and spending. As Covid-19 restrictions continue to be lifted gradually, initiatives like Seven Dials Unplugged will play a crucial role in revitalizing the retail sector. By offering memorable experiences and fostering a sense of community, retailers and landlords can rebuild consumer confidence and stimulate economic recovery.
So, if you’re looking for a shopping experience with a musical twist, make sure to head over to Seven Dials and immerse yourself in the sounds of talented artists. Let the enchanting melodies guide you through the vibrant streets of this bustling shopping destination, making your visit truly unforgettable. Seven Dials Unplugged is the perfect way to captivate your senses and rediscover the joy of physical shopping.
Useful Links:
– Seven Dials Official Website
– Seven Dials Information
