Sessùn, a rising French womenswear label renowned for its premium-contemporary designs, is gearing up for its highly-anticipated entry into the UK market with the unveiling of its inaugural directly-operated store. The brand’s grand debut is set to take place towards the end of the upcoming month, with Marylebone’s High Street serving as the chosen location for this momentous occasion. This strategic positioning aligns Sessùn with other esteemed luxury labels that have found success in the affluent area.
The brand-new store, spanning an impressive 80 sq m, is scheduled to welcome fashion enthusiasts starting from August 21, marking a significant milestone in Sessùn’s journey as it steps beyond the borders of its native market. Recent store openings in Rennes, Beaugrenelle, and Strasbourg have laid the groundwork for the brand’s expansion strategy, showcasing its unwavering commitment to growth and evolution.
The selection of Marylebone as the backdrop for Sessùn’s UK debut holds considerable significance, given the area’s reputation for luxury positioning and its picturesque English village charm. Furthermore, the neighborhood is home to a collection of prestigious brands like Margaret Howell, Theory, and Seraphine, indicating its appeal to trendsetting consumers. Although specific details regarding the store’s aesthetic remain under wraps, anticipation is high for Sessùn to infuse its distinctive style into the space in a manner that captivates and intrigues.
In a recent conversation with Fashion Network, Sessùn’s founder, Emma François, shed light on the brand’s commitment to tailoring unique experiences for each of its retail locations. François articulated, “We adapt to the spaces we encounter, collaborating with diverse architects to craft stores that resonate with the soul of each locale. Our goal is to honor the authenticity of our surroundings, rather than adopt a cookie-cutter store design.” This dedication to personalization and ingenuity underscores Sessùn’s unconventional approach to retail expansion.
Although Sessùn’s existing footprint primarily spans across France, the brand has ventured into neighboring countries such as Belgium, Switzerland, and Germany, signaling its aspirations for global expansion. The impending launch of its Marylebone store positions Sessùn to leave an indelible mark on the UK fashion landscape, captivating British audiences with its fusion of contemporary allure and French sophistication.
To learn more about Sessùn and its upcoming UK store launch, visit their official website here or follow them on Instagram here.
