Sergio Tacchini, the well-known tennis brand, has recently launched a temporary store within London’s Selfridges department store. This pop-up store, named Causing a Racquet, will be open until 6 August, perfectly timed to coincide with the start of the Wimbledon tournament. This strategic timing allows Sergio Tacchini to capitalize on the buzz and interest surrounding tennis during this period, attracting both British locals and international visitors to London.
Situated in the Menswear Atrium of Selfridges’ flagship store on Oxford Street, the pop-up provides customers with the opportunity to discover exclusive designs and unique installations that showcase Sergio Tacchini’s rich heritage. The brand draws inspiration from its strong tennis legacy and Italian design roots, which have played a crucial role in shaping its identity.
The design of the pop-up space is visually striking and reflects the blend of tennis and Italian influences. Upon entering, visitors are greeted by oversized tennis rackets, tennis balls, Roman statues, and broken columns, creating an atmosphere reminiscent of ancient Roman ruins. This design pays homage to Sergio Tacchini’s origins and adds a touch of historical charm to the space. The color scheme primarily consists of neutral tones, allowing the products to stand out and inject pops of vibrant colors, in line with the installation’s theme of disruption.
Customers visiting the pop-up can expect to find a wide range of spring/summer designs, including iconic pieces like the Dallas and Sirocco Track Tops. Alongside these classic items, there will be exclusive offerings such as the Vento Track Jacket, a windbreaker inspired by 90s fashion trends. Additionally, there will be matching shorts and polos adorned with prints inspired by the brand’s archives. Lastly, the Knit Pack showcases Sergio Tacchini’s expertise in reimagining sportswear classics with unique twists.
Overall, the Sergio Tacchini pop-up at Selfridges provides a distinctive shopping experience for tennis enthusiasts and fashion lovers alike. Through its exclusive designs and captivating installations, the brand continues to solidify its presence in both the sports and fashion worlds. Don’t miss out on the opportunity to explore and celebrate Sergio Tacchini’s rich heritage and innovative designs at this exciting pop-up.
Useful links:
1. Sergio Tacchini Official Website
2. Selfridges Official Website
