Sergio Tacchini, the iconic tennis brand with a rich Italian heritage, has recently undergone a change in ownership, promising a fresh new direction for the brand. Entrepreneur Stefano Maroni, along with Twin Lakes Capital LLC and B. Riley Principal Investments LLC, have acquired the brand assets, signaling a new chapter for Sergio Tacchini.
Maroni, who will be taking on the role of CEO, is joined by Lee Feldman from Twin Lakes Capital as Chairman, Dan Shribman from B. Riley, and Howard Cohen on the company’s Board. With a powerhouse team now in place, Sergio Tacchini is poised to make a comeback in the fashion world.
Leading the creative vision for the brand’s revitalization is renowned designer Dao-Yi Chow, known for his work with Public School New York and DKNY. Chow’s mission is to transform Sergio Tacchini into a modern lifestyle brand while honoring its roots in sportswear and Italian craftsmanship. The first collection under Chow’s direction is scheduled to launch for Spring/Summer 2020, offering a range of tennis-inspired lifestyle pieces for both men and women.
The relaunch of Sergio Tacchini comes at a time when heritage brands are experiencing a resurgence in popularity. Maroni sees the brand’s legacy as an industry pioneer in blending fashion and sportswear elements as a major asset. With his team of collaborators, Maroni is confident in the brand’s future success and looks forward to seeing Sergio Tacchini return to its former glory in the fashion industry.
To learn more about Sergio Tacchini and its upcoming collections, visit their official website here. For updates on Dao-Yi Chow’s creative projects and collaborations, follow him on Instagram @daoyi.
