Italian footwear label Sergio Rossi has collaborated with US design studio Area to create a special capsule collection. The collection, which was previewed at Area’s show during New York Fashion Week, features four sandal models with unique details that add a fresh twist to Sergio Rossi’s signature design. The full collection, consisting of 20 models, is set to be unveiled during Milan Fashion Week in February 2023. Customers will be able to purchase the collection through Sergio Rossi and Area’s e-shops, as well as select department stores.
Riccardo Sciutto, the CEO of Sergio Rossi, expressed his belief in the partnership and its exploration of different aspects of femininity. He described the collaboration as a continuation of Sergio Rossi’s history of successful collaborations, this time with one of the most influential brands in the fashion industry. Piotrek Pansczczyk, the co-founder and creative director of Area, highlighted the synergy of heritage, expertise, modernity, and innovation in the collaboration.
The Sergio Rossi and Area capsule collection promises to bring together the individual aesthetics and design sensibilities of both brands. The collaboration reflects the changing nature of fashion, with brands pushing boundaries and redefining femininity. It also showcases the power of collaboration in the fashion industry, as two creative forces unite to create something exceptional.
Fashion enthusiasts can look forward to an elegant and sophisticated collection that embodies an avant-garde spirit. Sergio Rossi’s craftsmanship and shoe-making expertise, combined with Area’s unique design language and experimental approach, guarantee a collection that will captivate fashion lovers and push the boundaries of footwear design.
As the full collection will be unveiled in Milan in February 2023, anticipation is building for the innovative designs that will redefine femininity and make a lasting impact on the fashion industry. The partnership between Sergio Rossi and Area represents a shared vision of breaking free from convention and embracing the unexpected, while celebrating the beauty found in every corner of the world. Fashion enthusiasts and footwear aficionados are eagerly awaiting the launch of this extraordinary collaboration.
Here are two links with more information about Sergio Rossi and Area’s collaboration: Link 1, Link 2.
