Serena Williams, the legendary tennis star known around the globe, has recently introduced her inaugural fine jewelry collection, aptly named Serena Williams Jewelry. This stunning line of jewelry serves as an extension of Williams’ well-established fashion brand and boasts a diverse selection of necklaces, bracelets, rings, and earrings. Teaming up with esteemed diamond manufacturer K.P. Sanghvi, the collection showcases ethically sourced and conflict-free diamonds, perfectly aligning with Williams’ steadfast commitment to sustainability and ethical practices.
Featuring more than 70 core pieces, each item in the collection exudes Williams’ unwavering strength with empowering words such as “Queen” and “Winner” beautifully integrated into the jewelry pieces. Notable highlights from the collection include personalized ID necklaces and bracelets, exquisitely crafted pavé diamond signet rings, and diamond earrings embellished with unique spellings like “lo-ve” and “se-xy.”
The highly-anticipated Serena Williams Jewelry was officially launched on November 8 and is currently available exclusively at Fred Meyer Jewelers online and select stores, as well as on Macys.com. As the line continues to expand, it will soon be accessible at specialty jewelers and department stores nationwide, providing buyers with a diverse price range starting from $299 and going up to $9,999.
Reflecting on her collection, Williams expressed, “This collection is a beautiful celebration of the strong women in my life and around the world.” Laura Rubin, the vice president of K.P. Sanghvi, commended Williams’ influential presence by stating, “Women regard Serena as more than just a tennis player – she embodies empowerment and self-belief. Women of all ages admire and look up to her, and we are thrilled to introduce this inspirational collection to them.”
The Serena Williams Jewelry collection is just one of Williams’ recent ventures in the fashion world. Apart from her successful fashion line, Williams has collaborated on a Nike capsule collection with designer Virgil Abloh, co-chaired the prestigious Met Gala, and assumed a role on Postmark’s board of directors earlier this year. With an unwavering presence both on and off the tennis court, Serena Williams stands as a true fashion icon, continually making strides in the world of fashion and beyond.
Discover Serena Williams Jewelry exclusively at Fred Meyer Jewelers and Macys.com.
