Serapian, a luxury brand that has taken the fashion world by storm, has seen a resurgence since its acquisition by the esteemed Richemont group in 2017. The brand’s recent appearances at prestigious events like Pitti have garnered rave reviews, showcasing their exquisite collection of leather goods. From weekend bags to trolleys crafted from their signature woven leather, Serapian’s attention to detail is second to none. Each piece exudes elegance with velvet interiors, high-end hardware, and delicate feminine touches that set them apart from the competition.
Under the guidance of Richemont’s chairman, Johann Rupert, Serapian is on a trajectory to become a global powerhouse while honoring its rich heritage. As Richemont expands its presence in the leather goods market, Serapian is poised to emerge as a key player in the luxury sector. The brand’s flagship boutique in Milan is currently undergoing a complete transformation, showcasing their unwavering commitment to excellence in both design and craftsmanship.
Established by Stefano Serapian, a refugee, in 1928, the brand’s essence is deeply intertwined with Milanese tradition and artisanal skill. Serapian’s intricate mosaic designs differentiate them in the crowded luxury market, ensuring that each piece narrates a distinctive story. CEO Giacomo Cortesi, leveraging his engineering background and love for luxury craftsmanship, is steering the brand towards a renaissance by reimagining its design principles and broadening its global footprint.
With boutiques in Milan, Rome, and Venice, as well as a manufacturing facility in Varese, Serapian is primed for expansion within the luxury realm. By emphasizing quality over quantity, the brand distinguishes itself as a luxury connoisseur amidst a sea of mainstream competitors. With an unwavering dedication to preserving tradition and a meticulous eye for detail, Serapian is poised to transition from a hidden gem to a major sensation in the world of luxury fashion.
For more information on Serapian and their iconic leather goods, visit their official website here.
To explore the latest collections and updates from the Richemont group, visit their official website here.
