Seraphina, the renowned luxury beachwear brand, has once again graced King’s Road in London with its presence for the 10th consecutive summer. This enduring tradition speaks volumes about the brand’s success within the upscale Chelsea district. The pop-up store will remain open until July 7th, giving visitors a chance to peruse and purchase pieces from their exquisite resort collection, known for its effortlessly chic designs crafted from Indian fabrics.
Founder Fiona Hodges couldn’t contain her excitement about returning to King’s Road, declaring it as their ultimate favorite pop-up location. She commended the diverse and stylish clientele that frequents the area, as well as the array of one-of-a-kind boutiques and stores. Hodges also expressed deep appreciation to the Sloane Stanley estate for consistently offering them the opportunity to showcase their seasonal collections in this desirable destination year after year.
Hannah Grievson, the property director at Sloane Stanley, emphasized the company’s commitment to providing short-term leases, which inject seasonal flair into their properties. In addition to Seraphina, the vibrant King’s Road now hosts another pop-up store by the name of An Indian Summer, a brand offering artisanal clothing and lifestyle products until June 10th. The collection features a blend of resort wear, loungewear, and casual pieces in an array of eclectic prints, natural fabrics, and handcrafted textiles.
Grievson pointed out that the return of both Seraphina and An Indian Summer reflects positively on the estate’s mission to offer King’s Road as a creative platform for innovative and dynamic concepts. The renowned street continues to solidify its reputation as a hub for showcasing unique and intriguing brands, drawing in shoppers in search of distinctive pieces in the heart of London’s stylish fashion district.
To learn more about Seraphina’s stunning beachwear collection, visit their official website here. For more information on the vibrant shopping scene on King’s Road, check out the official Sloane Stanley website here.
