Selfridges, the renowned luxury department store, has made a bold move by venturing into the rental market with the launch of Selfridges Rental online. This new online platform is an expansion of their previous in-store rental service, which was introduced last year in collaboration with the rental platform Hurr Collective.
The success of their in-store rental service prompted Selfridges to further explore the potential of the rental market. By taking their rental service online, Selfridges is able to reach a much larger audience, especially considering the growth of e-commerce and their limited store presence in just a few UK cities.
The online platform, which launched on Friday, offers a carefully curated selection of products from the best new-season womenswear, menswear, and accessories. While Selfridges Rental operates in collaboration with Hurr Collective, the items available for rent are handpicked by the Selfridges buying team.
Customers have the flexibility to choose rental periods of four, eight, 10, or 20 days, with prices starting at £20 for a four-day rental. The selection of brands available for rental is extensive, ensuring that all customers, regardless of their budgets, can experience the finest offerings that Selfridges has to offer. This rental service caters not only to the next generation of customers whose aspirations outweigh their income but also to those who can afford to pay full price but desire the convenience of swapping out last season’s fashion for the current season.
Selfridges’ foray into the rental market aligns with changing consumer preferences and the growing demand for sustainable fashion options. By offering a rental service, Selfridges not only caters to a wider audience but also encourages a more circular approach to fashion consumption.
This move by Selfridges positions them as a progressive and innovative player in the luxury retail sector. As the fashion industry continues to evolve, Selfridges’ online designer label rentals offer customers a new and exciting fashion experience. With their renowned reputation for quality and style, it comes as no surprise that Selfridges is leading the way in this space.
For more information on Selfridges Rental, visit their website [here](https://www.selfridges.com/US/en/features/info/brand-rental-services). To learn more about sustainable fashion options, click [here](https://www.businessoffashion.com/articles/fashion-show-review/selfridges-enter-rental-market).
