Selfridges has once again solidified its position as a pioneer in providing exceptional experiences for its customers with the unveiling of the new men’s streetwear room at its iconic flagship store on Oxford Street in London. Spanning an impressive 18,000 sq ft, this space is not just your average retail area; it is a groundbreaking concept that seamlessly blends luxury, street style, and cutting-edge fashion under one roof.
At the core of this innovative room lies the centerpiece – Britain’s sole free permanent wooden skate bowl, making it an undeniable magnet for streetwear aficionados and sneaker enthusiasts from the Generation Z and Millennial demographics. Beyond the skate bowl, visitors will also be captivated by a bespoke Land Rover Defender on prominent display, a striking speaker wall, and the versatility to host a range of events and music showcases.
Arguably one of the most thrilling components of the Designer Street Room is the handpicked assortment of menswear brands it will showcase. By juxtaposing high-end, streetwear, and avant-garde fashion side by side, Selfridges is challenging the conventional divide seen in traditional department stores. This space is envisioned to be a hub for creative convergence, placing a strong emphasis on fashion, art, music, skate culture, and automotive design.
Working in collaboration with Jamie Fobert Architects, Selfridges has crafted a space that is both adaptable and resilient, drawing inspiration from drive-in movie screens and billboards. The design lends itself to easy customization for both brands and customers, resulting in a truly personalized shopping journey.
The product offerings in the Designer Street Room will encompass flagship stores of renowned labels such as Gucci, Off-White c/o Virgil Abloh, and Stone Island, alongside a carefully curated selection of emerging and indie brands. With a focus on T-shirts, the space will house an impressive array of over 30 brands, spotlighting cult favorites and sought-after pieces. Throughout the year, new labels and projects will be introduced strategically to maintain a dynamic and engaging atmosphere for shoppers.
In addition to the physical realm, Selfridges will also be an active presence in the digital sphere, partnering with Instagram and their online platform @dotCOMME. Exclusive collections and interactive retrospectives will be hosted within the room, bridging the gap between the online and offline shopping experience seamlessly.
The advent of the Designer Street Room at Selfridges heralds a fresh chapter in menswear retail, blending creativity, personalization, and forward-thinking approaches to offer patrons an unparalleled shopping journey. This groundbreaking concept is poised to redefine the landscape of traditional department store fashion, resonating with a new generation of trend-setting consumers.
Find out more about the Designer Street Room at Selfridges here. Discover the latest menswear collections at Selfridges here.
