Selfridges has launched an exciting new initiative called ‘Unlocked’, offering customers the chance to become ‘Keyholders’ to their stores. This community-wide scheme provides a range of fantastic benefits, including early access to product launches, exclusive events, news updates, and free shipping for all participants. But there’s more – by being a Keyholder, customers also have the opportunity to support the homelessness charity Centrepoint with every purchase they make.
Customers can now register for Selfridges Unlocked and gain full access to the store’s summer lineup. This includes global exclusive product launches and master classes with famous figures in the beauty industry. Additionally, participants will have access to the retailer’s first-ever swap shop, a fun-filled holiday camp for kids, early access to book tickets for some of the biggest film releases of 2023 (as Selfridges has its very own cinema), and a sneak peek at the London Corner Shop residencies and special curated experiences in partnership with the Manchester International Festival.
But that’s not all – as an added bonus, Keyholders will have the chance to win extraordinary Selfridges experiences every month. This initiative is inspired by the store’s founder, Harry Gordon Selfridge, who handed out keys to the first customers on its opening day in 1909. His aim was to make customers feel at home in Selfridges, and this sentiment is reflected in the Unlocked initiative.
Selfridges has carefully curated Unlocked with the goal of helping customers live brighter lives and making their purchases go further. By partnering with Centrepoint, the company hopes to make a meaningful difference in the local community. Keyholding customers can easily receive their Key through a QR code, which can be added to their Wallet App. This key provides access to Selfridges’ physical and digital touchpoints, allowing Keyholders to fully enjoy the benefits of being part of Unlocked.
In conclusion, Selfridges Unlocked presents an outstanding opportunity for customers to gain insider benefits while contributing to a charitable cause. By becoming a Keyholder, customers can access exclusive products, events, and experiences, all while supporting the homeless community through Centrepoint. This initiative truly embodies the spirit of Selfridges’ founder and aims to make customers feel at home in the store. So, don’t miss out – sign up now and unlock a world of exciting opportunities with Selfridges Unlocked.
Useful Links:
– Selfridges Unlocked – Official Website
– Centrepoint – Supporting Homeless Youth
