Selfridges Corner Shop has recently undergone a major transformation and is now proudly known as ‘Supermarket.’ However, despite the name change, this innovative retail destination does not actually sell food. Instead, Supermarket offers a one-of-a-kind shopping experience that combines cutting-edge technology with high-end products. This concept store is an integral part of Selfridges’ ongoing Project Earth initiative, as well as this year’s Superfutures theme, which demonstrates the company’s unwavering commitment to sustainable practices.
The primary objective of Supermarket is to reimagine the future of retail by teaming up with visionary brands and creating an experimental shopping space. Selfridges aims to explore alternative ways of living that are kinder to the planet and invites customers to embark on this journey with them.
One of the standout features of Supermarket is the utilization of 3D-printing robots. These remarkable robots have the ability to create a wide range of products on demand. From plant-based steaks to lightweight handbags and furniture made from recycled plastic, the possibilities are virtually limitless. These robots employ the extraordinary ABB IRB 5700, an enormous 3D printer that was initially unveiled at Cop26 last year. Not only does Supermarket offer these cutting-edge products, but it also showcases brands that provide scientific solutions like diamonds and perfume made from captured CO2, as well as those that specialize in plant-based leather accessories. Additionally, this concept store introduces novel ownership concepts through alternative pricing models for jewelry and even exclusive NFT digital artworks that can be purchased in-store.
Supermarket promises ongoing updates and surprises, with the expectation of special guest appearances. This incredible installation in the Selfridges Corner Shop will be available to explore until April 30. However, the futuristic theme can also be witnessed in other Selfridges branches across the UK, including the London Oxford Street store, as well as the Birmingham and Manchester locations. The innovative design of Supermarket was developed in collaboration with acclaimed set designer Shona Heath.
Selfridges’ Supermarket offers a truly unique retail experience that seamlessly blends technology, sustainability, and luxury. By pushing the boundaries of traditional shopping, this concept store provides customers with a tantalizing glimpse into the future of retail while emphasizing the utmost importance of eco-consciousness and innovation. Take the opportunity to visit Supermarket and witness the exciting fusion of technology and high-end products for yourself. Prepare to be inspired and explore the endless possibilities that this extraordinary concept store presents.
For more information and to plan your visit, please check out the official Selfridges website: www.selfridges.com. You can also follow Selfridges on Instagram for regular updates and behind-the-scenes content: @selfridges.
