Selfridges, the renowned luxury retailer, has made history by partnering with lab-grown diamond brand, The Diamond Lab, to feature their products in-store. This move marks the first time a lab-grown diamond brand has been showcased in the prestigious Selfridges Wonder Room. The decision to incorporate lab-grown diamonds into the physical stores reflects the growing popularity of these gems within the luxury sector.
The inclusion of lab-grown diamonds in Selfridges’ physical stores is a significant endorsement for these unique gems among luxury shoppers. It not only positions lab-grown diamonds as a more affordable alternative but also highlights their desirability among high-end consumers. Professional Jeweller reports that Selfridges’ in-store selection will feature three collections, with prices ranging from £375 to an extravagant £350,000. Additionally, Selfridges will offer a limited-edition Yellow Diamond line to align with their iconic brand color.
Selfridges is renowned for curating exceptional experiences for its customers, and the introduction of lab-grown diamonds will be no exception. Shoppers will have the exclusive opportunity to participate in invitation-only jewelry design workshops, where they can create bespoke pieces using The Diamond Lab’s diamonds. For those seeking a more streamlined process, Selfridges will also offer free in-store consultations, allowing customers to have their final designs created and ready for collection within a week.
The rise of lab-grown diamonds is a direct response to the ethical concerns surrounding the traditional diamond trade. Even De Beers, a prominent player in the industry, has embraced lab-grown diamonds, despite their previous commitment to never sell them. The superior quality and ethical backstory of modern lab-grown stones make them an ideal fit for Selfridges’ goal of becoming a more sustainability-focused business, while maintaining its position as a luxury retailer.
Selfridges’ partnership with The Diamond Lab showcases their dedication to offering innovative and ethically conscious options to their customers. By introducing lab-grown diamonds to their in-store selection, Selfridges demonstrates their willingness to adapt to evolving consumer preferences and provide a diverse range of luxury products. This collaboration represents an exciting step forward for both Selfridges and the lab-grown diamond industry as they continue to redefine the concept of luxury in a more sustainable and responsible manner.
To learn more about lab-grown diamonds and their increasing popularity, visit: https://www.thediamondlab.co.uk/
To explore Selfridges’ commitment to sustainability and ethical practices, visit: https://www.selfridges.com/GB/en/features/info/stores/birmingham/ethical-sourcing/
