Selfridges, one of the leading retailers in the UK, is taking steps to make shopping more inclusive for autistic consumers. The company recently announced the implementation of a ‘quiet hour’, which will take place every Wednesday from 10 am to 11 am in all of its branches. This initiative is part of Neurodiversity week and highlights Selfridges’ commitment to promoting inclusivity and understanding.
Selfridges acknowledges that shopping can be overwhelming for individuals with autism spectrum conditions, sensory sensitivities, and mental health issues like anxiety. To address this, the store is creating an environment specifically designed to meet the needs of these individuals during the quiet hour. They will lower or turn off the music and switch off screens to reduce sensory overload, allowing for a calmer and less overwhelming shopping experience.
The concept of quiet hours is not new to the UK retail industry. Several retailers, including Superdrug and Tesco, have implemented similar initiatives to cater to consumers who find loud environments and large crowds distressing. Responding to the needs of autistic consumers is a positive step towards greater inclusivity and accessibility in the retail sector.
Selfridges is also extending this initiative to its offices. The company encourages its team members to be mindful of noise levels during the designated quiet hour. In the back-of-house areas, where employees typically work, they are encouraged to create a quiet and peaceful atmosphere. This allows employees to have some personal time for reflection and promotes their mental well-being.
Selfridges’ commitment to creating inclusive spaces goes beyond the physical environment. By addressing the specific needs of autistic consumers, the retailer is sending a powerful message of acceptance and understanding. Initiatives like the quiet hour demonstrate tangible steps towards bridging the gap between the retail industry and individuals with autism. Selfridges’ dedication to making the shopping experience more enjoyable for all reflects a growing awareness and appreciation for neurodiversity.
Overall, Selfridges’ introduction of a quiet hour in its stores and offices represents a significant move towards inclusivity and accessibility. By creating an environment tailored to the needs of autistic consumers, the retailer is demonstrating its commitment to providing a more enjoyable shopping experience. This initiative aligns with the increasing trend among UK retailers to implement quiet hours and cater to the needs of neurodiverse individuals. Selfridges’ recognition and response to the challenges faced by autistic consumers are commendable, setting an example for other retailers to follow in creating inclusive spaces for all customers.
For more information on autism and shopping accommodations, you can visit the National Autistic Society’s website here.
To learn about the importance of inclusivity in retail, check out this article on The Guardian’s website here.
