Selfridges, the popular retail destination, is making a bold and exciting move into the world of wellness this year. As part of its Superfutures theme for 2022, the store will be offering a range of new and immersive experiences aimed at promoting self-discovery and enhancing relationships.
Under the sub-theme of Superself, Selfridges will provide therapeutic sessions that address personal and intimate topics such as self-discovery and sex counseling for both individuals and couples. These sessions aim to provide a safe and supportive environment for individuals to explore and enhance their well-being.
But that’s not all – the retailer will also introduce bookable confidence coaching and empowerment sessions. With prices ranging from £30 to £150, customers can access these experiences at a reasonable cost. These sessions are intended to uplift and empower individuals, helping them cultivate self-assurance and make positive changes in their lives.
One of the key highlights of Selfridges’ wellness offerings is a 10-minute sensory reality experience using VR pods from Sensiks. This cutting-edge technology aims to create a deeper connection with oneself by stimulating multiple senses simultaneously. By immersing themselves in this virtual experience, individuals can explore their inner world and gain a better understanding of their emotional and physical well-being.
Selfridges’ focus on wellness is a testament to its commitment to providing unique and innovative experiences to its customers. Throughout the years, the retailer has been proactive in introducing exciting initiatives to enhance the shopping experience. These initiatives include the addition of a cinema, the sale of NFTs, the opening of a skate bowl, and even hosting weddings. These events not only showcase Selfridges’ adaptability and creativity but also expose customers to a diverse range of beauty and grooming products and services.
With the introduction of the wellness theme, Selfridges is expanding its product offering to include a carefully curated selection of lifestyle and beauty items. The aim is to assist customers in discovering new and unexpected paths to happiness and well-being that are sustainable and fulfilling. In prioritizing inner well-being as a foundation, Selfridges aims to inspire personal innovation, self-care, positivity, and unique ways to feel good. By embracing their “SuperSelf,” customers are encouraged to live a brighter and more fulfilling lifestyle.
Under its new ownership by a Thai-Austrian joint venture, Selfridges is determined to continue pushing boundaries and introducing innovative concepts. Remaining true to its heritage of offering extraordinary experiences, the retailer ensures that it stays at the forefront of the industry. By embracing the wellness trend, Selfridges not only provides customers with an opportunity to prioritize their personal well-being but also emphasizes the significance of sustainable living for individuals and the planet as a whole.
Useful links:
1. Selfridges Official Website
2. Selfridges Wellness Product Guide
