Selfridges, a well-known retail destination in London, is going all out to celebrate the release of the Barbie movie. The department store has fully embraced the pink theme and has created exclusive Barbie-inspired activations for its customers to enjoy. As passersby on Oxford Street glance at the store’s iconic frontage, they are treated to magical movie moments displayed in the windows. One of the scenes showcases the Barbie disco, featuring the authentic costumes worn by Margot Robbie and Ryan Gosling.
But the excitement doesn’t end there. Inside Selfridges, visitors can explore the Corner Shop, a dedicated space entirely devoted to Barbie. Here, they can find a replica of the iconic pink Corvette that Barbie drives around Barbieland in the film. In addition, Selfridges offers the first-ever Barbie Dream Wardrobe Rental, curated by stylist and art director Theo White. This collection includes outfits inspired by Barbie’s 64-year history, allowing fans to pay tribute to the doll’s extensive career choices.
The fashion world of Barbie is not the only thing visitors can immerse themselves in at Selfridges. The beauty salon section offers bookable beauty looks by renowned artist Lisa Eldridge. Shoppers have the opportunity to receive makeovers, hairstyling, and manicures inspired by Barbie’s iconic style. It’s a dream come true for Barbie enthusiasts who want to embody the doll’s timeless glamour.
And if you’re not in London, don’t worry! Selfridges Trafford and Birmingham are also joining in on the Barbie celebration. Selfridges Trafford offers dolls from the movie and other merchandise, while Birmingham will host a Barbie destination complete with a selfie moment and additional movie-related products.
Selfridges has truly embraced the magic of Barbie, providing fans with the chance to step into her world and celebrate her film debut in style. With Barbie-inspired fashion, beauty experiences, and merchandise, the store has created a pink extravaganza that captures the essence of this iconic doll. Barbie has been inspiring generations of children, and now, through Selfridges, fans can fully immerse themselves in the enchanting Barbie universe.
To learn more about Selfridges and its Barbie celebration, visit the official website: https://www.selfridges.com/. For information on the Barbie movie and merchandise, check out the official Barbie website: https://www.barbie.com/.
