Department store Selfridges is embracing the power of 2D illustrations with a year-long celebration called ‘Selfridges Celebrates’. The initiative aims to spread positivity and uplift the moods of passers-by with vibrant and colorful window displays. The artworks, created by talented artists Angela Kirkwood, Paulina Almira, Brindha Kumar, Lena Kokoyama, and John Booth, will be showcased in Selfridges’ store windows across Birmingham, Manchester, and London.
Each artist brings their unique style and inspiration to their artwork. Kirkwood drew inspiration from Selfridges’ beauty counter and food hall, resulting in layered illustrations featuring her zany characters. She has also contributed illustrations and animations for the store’s webstore and will continue to provide work throughout the year.
The goal of ‘Selfridges Celebrates’ is to cater to various celebrations and make even the smallest victories in life feel special and exciting. The initiative reflects the current times and offers a perspective on how the next 12 months should unfold. Notably, Selfridges, known for its immersive experiences, has chosen a 2D approach to contrast with a world that heavily emphasizes hyper-connectivity and multisensory experiences.
Through its focus on 2D illustrations, Selfridges aims to bring joy and positivity to customers while showcasing the talent and creativity of the featured artists. The vibrant and colorful window displays are bound to catch the eye of passers-by and create a feel-good atmosphere. Whether it’s Valentine’s Day or any other significant event, Selfridges’ celebration of 2D art offers a unique and refreshing experience for visitors.
The ‘Selfridges Celebrates’ initiative exemplifies Selfridges’ commitment to innovation and creating unforgettable experiences for its customers. By merging art, design, and retail, the department store continues to challenge conventions and redefine the traditional concept of shopping. Through the power of illustrations, Selfridges invites customers to embrace positivity, celebrate life, and appreciate the beauty in the simplest things.
As Selfridges embarks on its year-long celebration of 2D illustrations, the department store invites everyone to immerse themselves in a world of color, imagination, and joy. The vibrant window displays serve as an introduction to the incredible artistic talent found within Selfridges’ walls. Whether visitors seek inspiration, a moment of escapism, or simply a reason to smile, they will undoubtedly find it in the captivating world of 2D art at Selfridges. So, take the opportunity to immerse yourself in the feel-good illustrations that will transform Selfridges’ windows into magnificent works of art.
Useful links:
– [Artist Angela Kirkwood’s website](https://www.example.com)
– [Selfridges Celebrates official webpage](https://www.example.com)
